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Beijing jeep: a case study of western business in china published: 1989, 1997.
Beijing jeep: a case study of western business in china / edition 1 available in paperback.
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Read 6 reviews from the world's largest community for readers. When china opened its doors to the west in the late 1970s, western busi.
When china opened its doors to the west in the late 1970s, western businesses jumped at the chance to sell their products to the most populous nation in the world.
And, in a new epilogue, mann revisits and updates the events which constituted the main issues of the first edition. Elegantly written, brilliantly reported, beijing jeep is a cautionary tale about the west's age-old quest to do business in the middle kingdom.
Publication date 1997 topics american motors corporation, jeep automobile, automobile industry and trade -- united states, automobile.
Case study on beijing-jeep case study on beijing-jeep executive summary the case is about the beijing jeep which was founded in 1984. It was a joint venture between and amercian and chinese enterprise.
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